Find the human story in your work, and tell it so people recognize themselves in it.
Increasingly, we are discovering that having a viral message doesn’t always translate into action. Trust is the new currency. I help health institutions, tech companies, scientists, brands, leaders, and creative teams build that trust through listening, storytelling, and messaging systems.
Hire me as a consultant or for a project
I take on consulting engagements and project work with brands, agencies, health institutions, tech companies, and public systems, from southern Italy and across Africa, Europe, and the United States.
- Consulting: ongoing advice on messaging, storytelling, and positioning
- Projects: campaigns, messaging systems, brand stories, and executive narratives
- Agency partnerships: a storytelling and strategy partner on pitches and campaigns
- Workshops and talks: for teams, leaders, and conferences
Advisory, craft, and design
Healthcare messaging
Messages that patients, communities, and clinicians recognize themselves in.
For hospitals and health systems, public health programs, and medical technology and health tech companies. Health messages fail when they speak at people instead of with them. I start from what audiences actually report, then build the narrative, language, and creative direction around it.
- Messaging strategy and narrative for programs, campaigns, and brands
- Community-informed language for prevention and care
- Campaign concepts and creative direction
Experience includes HIV prevention and stigma campaigns with the Baltimore City Health Department, communications for Penta Child Health, and thought leadership messaging for a Fortune 500 medical technology company.
Science and advocacy storytelling
Complex evidence turned into stories that move people to act.
For research networks, foundations, NGOs, and advocacy campaigns. Evidence alone rarely changes minds in an age of distrust. Stories that carry the evidence, and the people behind it, can.
- Storytelling strategy for research findings and scientific programs
- Advocacy narratives and campaign platforms
- Award, program, and community storytelling that puts grassroots work in view
Experience includes the Penta Brighter Future Award, which spotlights grassroots maternal and child health champions, and leading the creative team that delivered USAID-funded avian influenza campaign materials across West Africa as Creative Director at FCB Lagos.
Personal branding for the C‑suite
Executive storytelling that sounds like the leader, not the press office.
For CEOs, founders, board members, and senior leaders in health, technology, and public institutions who need to speak about complex work in a voice people trust. We find the story only you can tell, then shape it for the rooms and channels that matter.
- Personal narrative and positioning
- Thought leadership and LinkedIn presence
- Keynotes, presentations, and executive communication
Workshops
Every workshop is hands-on: most of the time goes to participants working, sharing, and getting feedback, and teams leave with something they can use. Format and length are shaped around your group.
The S4E workshop
Communicating science with empathy in an age of distrust.
For scientists, public health communicators, and the communications teams who speak for them. Based on my book, Design in Public Health Crises, the workshop uses the S4E framework: the State, Science, Storytellers, and Society, with empathy informing how they interact, plus the silent stakeholders such as money, faith, and culture.
Participants map the forces around their own issue and rebuild a complex message so people can feel it, trust it, and act on it.
The 12x34 workshop
Find your story. Tell your story.
For doers, builders, and makers: founders, project teams, and practitioners who do important work but struggle to explain why it matters. Using the five storyboards of the 12x34 Story Framework, participants find the story inside their work, then practice telling it.
Participants leave with a narrative board and an opening they can use the next time someone asks, “So what do you do?”
Personal branding for leaders
Find the story only you can tell, and own it.
For CEOs, founders, and executives. I have taught personal branding since 2009 to major CEOs, founders, and executives.
Participants work on their own positioning, the proof behind it, and the meaning that makes it theirs, then practice it out loud. They leave with a personal narrative they can use on stage, on LinkedIn, and in the boardroom.
Find your voice, leave your mark
A storytelling workshop for creatives and agencies in the age of AI.
When machines can produce endless content, what people remember is a point of view. This workshop helps writers, designers, strategists, and agency teams find the voice and meaning that make their work unmistakably theirs.
Built on the 12x34 Story Framework, participants work through their own story and leave with a narrative board and a sharper creative point of view.
Partner on or commission a listening table
Humans in Conversation (HuCon) creates guided listening tables, each built around one question about well-being. It has convened gatherings in nine cities across five countries.
- Partner with HuCon to support listening tables in a city and the public archive of consenting participants’ stories.
- Commission a listening encounter for your organization when you want to understand the people you serve, with outputs agreed together in advance.