Brand Narrative and the Word 'Change'

kehinde bademosiApril 30, 2025Comment

Your brand’s story vs The User’s story

How to craft stories that will make your potential user feel good about who they are

kehinde bademosiJanuary 3, 2021Comment

Vol 1: Want vs Need

Once, while working on a Coca-Cola ad, my Creative Director told me to place a Coke bottle on the table when two prospective lovers meet on their first date.